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Contagious: Why Things Catch on Contagious: Why Things Catch...

Jonah Berger
Buy new from $9.74

The Tipping Point: How Little Things Can Make a Big Difference The Tipping Point: How Little...

Malcolm Gladwell
Buy new from $5.00

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value Continuous Discovery Habits:...

Teresa Torres
Buy new from $14.14

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two The 22 Immutable Laws of...

Al Ries, Jack Trout
Buy new from $11.83
eBook from $11.52

How Brands Grow: What Marketers Don't Know How Brands Grow: What...

Byron Sharp
Buy new from $36.14
eBook from $23.02

Hooked: How to Build Habit-Forming Products Hooked: How to Build Habit...

Nir Eyal
Buy new from $9.48

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Alchemy: The Dark Art and...

Rory Sutherland
Buy new from $13.64
eBook from $10.47

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback The Lean Product Playbook:...

Dan Olsen
Buy new from $22.56
eBook from $22.00

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works - And Why Authenticity Is the Best Marketing of All All Marketers Are Liars: The...

Seth Godin
Buy new from $5.25

Purple Cow: Transform Your Business by Being Remarkable Purple Cow: Transform Your...

Seth Godin
Buy new from $2.22

The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains The Hacking of the American...

Robert H Lustig
Buy new from $9.30

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond Why We Buy: The Science of...

Paco Underhill
Buy new from $12.71

Testing Business Ideas: A Field Guide for Rapid Experimentation Testing Business Ideas: A...

David J Bland, Alexander Osterwalder
Buy new from $20.24
eBook from $21.00

Invisible Influence: The Hidden Forces That Shape Behavior Invisible Influence: The...

Jonah Berger
Buy new from $11.84

What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research) What Your Customer Wants and...

Melina Palmer
Buy new from $12.94

How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands How Brands Grow 2 Revised...

Jenni Romaniuk, Bryon Sharp
Buy new from $25.15
eBook from $23.02

The Brand Flip: Why Customers Now Run Companies and How to Profit from it The Brand Flip: Why Customers...

Marty Neumeier
Buy new from $25.07
eBook from $20.39

Decoded: The Science Behind Why We Buy Decoded: The Science Behind...

Phil P. Barden
Buy new from $15.55
eBook from $13.00

Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing Marketing to Mindstates: The...

Will Leach
Buy new from $16.09

Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth Superconsumers: A Simple,...

Eddie Yoon
Buy new from $19.28
eBook from $31.99

Winning at New Products: Creating Value Through Innovation Winning at New Products:...

Robert Cooper
Buy new from $25.78

Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants Questions That Sell: The...

Paul Cherry
Buy new from $7.34
eBook from $10.95

The Customer-Base Audit: The First Step on the Journey to Customer Centricity The Customer-Base Audit: The...

Peter Fader, Bruce G S Hardie
Buy new from $16.14
eBook from $24.99

No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich No B.S. Marketing to the...

Dan S Kennedy
Buy new from $16.13
eBook from $9.99

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