You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and ...
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.
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Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $3.31, new condition, Sold by Gulf Coast Books rated 5.0 out of 5 stars, ships from Memphis, TN, UNITED STATES, published 2003 by Portfolio.
Add this copy of Purple Cow: Transform Your Business to cart. $4.50, new condition, Sold by DeltaBooks rated 4.0 out of 5 stars, ships from Sugar Hill, GA, UNITED STATES, published 2003 by Portfolio.
Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $7.40, new condition, Sold by SharP.Books rated 4.0 out of 5 stars, ships from Rockford, IL, UNITED STATES, published 2003 by Portfolio.
Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $7.85, new condition, Sold by EB-Books LLC rated 5.0 out of 5 stars, ships from Rockford, IL, UNITED STATES, published 2005 by Penguin Books Ltd.
Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $8.00, new condition, Sold by Enterprise Books rated 3.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2003 by Portfolio.
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New in new dust jacket. International Edition, Brand New, ISBN and Cover same but contents similar to U.S. Edition, Printed in Black & White. End Chapter Exercises may differ. No CD/Access code. Legal to use despite any disclaimer, We ship to PO, APO and FPO adresses in U.S.A. Choose Expedited Shipping for FASTER DELIVERY. Customer Satisfaction Guaranteed.
Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $16.87, new condition, Sold by Express_Books rated 5.0 out of 5 stars, ships from Lakewood, NJ, UNITED STATES, published 2003 by Portfolio.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New in new dust jacket. International Edition, Paperback, Brand New, Same author, ISBN and Cover image may differ. Legal to use despite any disclaimer, We ship to PO, APO and FPO adresses in U.S.A. Choose Expedited Shipping for FASTER DELIVERY. Customer Satisfaction Guaranteed.
Add this copy of Purple Cow: Transform Your Business by Being Remarkable to cart. $19.97, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2005 by Penguin Books Ltd.
Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $20.71, new condition, Sold by BargainBookStores rated 4.0 out of 5 stars, ships from Grand Rapids, MI, UNITED STATES, published 2009 by Portfolio.
The Purple Cow was very interesting and informative and up to date. Explains a lot that is visable and applicable to any business. Very useful.
DLEHSD
Jul 29, 2008
Worth reading but only partially delivers on promi
Worth reading but leaves you frustrated. Need a more directive insight into question.
dbd101
Apr 1, 2007
Are you a purple cow?
Are you remarkable? As an entrepreneur, do you stand out from the herd? If not, why not?
This book is a great tool to figure out what makes you unique and marketable. Primarily for entrepreneurs, I believe, the book offers many tools for discovery, marketing, advertising, sales campaigns and just being one in a million.
A definite must read for all small business folks and sales professionals.
