In this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement - to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere, all of them hungry for connection, meaning and change. And yet, too many people ignore the opportunity to lead, because they are "sheepwalking" their way through their lives and work, too afraid to question whether their compliance is doing them (or their company) any good. This book is for those who don ...
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In this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement - to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere, all of them hungry for connection, meaning and change. And yet, too many people ignore the opportunity to lead, because they are "sheepwalking" their way through their lives and work, too afraid to question whether their compliance is doing them (or their company) any good. This book is for those who don't want to be sheep and instead have a desire to do fresh and exciting work. If you have a passion for what you want to do and the drive to make it happen, there is a tribe of fellow employees, or customers, or investors, or readers, just waiting for you to connect them with each other and lead them where they want to go.
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From an individual's perspective, Godin offers a motivational message: take risks, follow your dreams, ignore detractors, and perhaps you too could change the world. If you aren't happy with what you are doing for a living, Godin urges you to start doing something that makes you happy, this doesn't necessarily mean changing jobs, but taking a different approach to your present job. Much of the book seems to be targeted at people who work for different corporations and organizations as opposed to those free agents who do their own thing, but there is advice for independent writers as well.
While various online applications such as Facebook and Twitter are referred to, Godin's message is that the application being used doesn't matter, those will come and go. It is what people choose to do with the various tools that are out there and how they choose to use those tools to organize and inspire others to join their team and create change.
