You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and ...
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.
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Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $1.90, fair condition, Sold by Goodwill of Greater Milwaukee rated 4.0 out of 5 stars, ships from Milwaukee, WI, UNITED STATES, published 2005 by Penguin.
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Seller's Description:
Fair. Book is considered to be in acceptable condition. The actual cover image may not match the stock photo. Book may have one or more of the following defects: noticeable wear on the cover dust jacket or spine; curved dog eared or creased page s; writing or highlighting inside or on the edges; sticker s or other adhesive on cover; CD DVD may not be included; and book may be a former library copy.
Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $2.63, fair condition, Sold by Upward bound books rated 5.0 out of 5 stars, ships from Valrico, FL, UNITED STATES, published 2005 by Penguin Books Ltd.
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Fair. This item is worn. May have signs of wear this may include aesthetic issues such as scratches, dents and worn corners. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy number of notes and highlighting, but the text is not obscured or unreadable.
Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $2.89, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2005 by Penguin Group.
Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $2.89, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by Penguin Group.
Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $2.89, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2005 by Penguin Group.
Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $2.89, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2005 by Penguin Group.
Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $2.89, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by Penguin Group.
Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $2.89, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2005 by Penguin Group.
Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $2.89, fair condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2005 by Penguin Group.
Add this copy of Purple Cow: Transform Your Business By Being Remarkable to cart. $3.99, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2005 by Penguin Books Ltd.
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Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
The Purple Cow was very interesting and informative and up to date. Explains a lot that is visable and applicable to any business. Very useful.
DLEHSD
Jul 29, 2008
Worth reading but only partially delivers on promi
Worth reading but leaves you frustrated. Need a more directive insight into question.
dbd101
Apr 1, 2007
Are you a purple cow?
Are you remarkable? As an entrepreneur, do you stand out from the herd? If not, why not?
This book is a great tool to figure out what makes you unique and marketable. Primarily for entrepreneurs, I believe, the book offers many tools for discovery, marketing, advertising, sales campaigns and just being one in a million.
A definite must read for all small business folks and sales professionals.
