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Marketing Research Books

The Tipping Point: How Little Things Can Make a Big Difference The Tipping Point: How Little...

Malcolm Gladwell
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Contagious: Why Things Catch on Contagious: Why Things Catch...

Jonah Berger
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Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value Continuous Discovery Habits:...

Teresa Torres
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Hooked: How to Build Habit-Forming Products Hooked: How to Build Habit...

Nir Eyal
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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two The 22 Immutable Laws of...

Al Ries, Jack Trout
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eBook from $11.52

The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains The Hacking of the American...

Robert H Lustig
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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback The Lean Product Playbook:...

Dan Olsen
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eBook from $22.00

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Alchemy: The Dark Art and...

Rory Sutherland
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eBook from $10.47

How Brands Grow: What Marketers Don't Know How Brands Grow: What...

Byron Sharp
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eBook from $23.02

Everything I Know about Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip Everything I Know about...

Barry Barnes
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Purple Cow: Transform Your Business by Being Remarkable Purple Cow: Transform Your...

Seth Godin
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Testing Business Ideas: A Field Guide for Rapid Experimentation Testing Business Ideas: A...

David J Bland, Alexander Osterwalder
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eBook from $21.00

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond Why We Buy: The Science of...

Paco Underhill
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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works - And Why Authenticity Is the Best Marketing of All All Marketers Are Liars: The...

Seth Godin
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Product Management for Dummies Product Management for Dummies

Brian Lawley, Pamela Schure
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eBook from $17.00

Cashvertising Online: How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response Cashvertising Online: How to...

Drew Eric Whitman
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eBook from $18.95

Invisible Influence: The Hidden Forces That Shape Behavior Invisible Influence: The...

Jonah Berger
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Buyology: Truth And Lies About Why We Buy Buyology: Truth And Lies...

Martin Lindstrom
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Hello, My Name Is Awesome: How to Create Brand Names That Stick Hello, My Name Is Awesome:...

Alexandra Watkins
Buy from $1.70
eBook from $13.34

No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich No B.S. Marketing to the...

Dan S Kennedy
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eBook from $9.99

The Discipline of Market Leaders The Discipline of Market...

Michael Treacy, Fred Wiersema
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Brand Together: Six Principles of Successful Brand Partnerships Brand Together: Six...

Brett T Ryan
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How Customers Think: Essential Insights Into the Mind of the Market How Customers Think:...

Gerald Zaltman
Buy from $1.36

The New Business Road Test: What Entrepreneurs and Investors Should Do Before Launching a Lean Start-Up The New Business Road Test:...

John Mullins, SC
Buy from $12.24
eBook from $28.99

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