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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Blue Ocean Strategy, Expanded...

W Chan Kim
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Zero to One: Notes on Startups, or How to Build the Future Zero to One: Notes on...

Peter Thiel
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Contagious: Why Things Catch on Contagious: Why Things Catch...

Jonah Berger
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Originals: How Non-Conformists Move the World Originals: How Non...

Adam Grant, Sheryl Sandberg (Foreword by)
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Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value Continuous Discovery Habits:...

Teresa Torres
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Hooked: How to Build Habit-Forming Products Hooked: How to Build Habit...

Nir Eyal
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Competing Against Luck: The Story of Innovation and Customer Choice Competing Against Luck: The...

Clayton M Christensen, Taddy Hall
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12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur 12 Months to $1 Million: How...

Ryan Daniel Moran
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Testing Business Ideas: A Field Guide for Rapid Experimentation Testing Business Ideas: A...

David J Bland, Alexander Osterwalder
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Blue Ocean Strategy: How to...

W Chan Kim, Renee a Mauborgne
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The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed The Right It: Why So Many...

Alberto Savoia
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Strategic Management of Technological Innovation ISE Strategic Management of...

Melissa Schilling
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The Four Steps to the Epiphany: Successful Strategies for Products That Win The Four Steps to the...

Steve Blank
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New to Big: How Companies Can Create Like Entrepreneurs, Invest Like VCs, and Install a Permanent Operating System for Growth New to Big: How Companies Can...

David Kidder, Christina Wallace
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Invention and Innovation: A Brief History of Hype and Failure Invention and Innovation: A...

Vaclav Smil
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Monetizing Innovation: How Smart Companies Design the Product Around the Price Monetizing Innovation: How...

Madhavan Ramanujam, Georg Tacke
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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Play Bigger: How Pirates,...

Al Ramadan, Dave Peterson
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Running Lean: Iterate from Plan A to a Plan That Works Running Lean: Iterate from...

Ash Maurya
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The Product Manager's Desk Reference, Third Edition The Product Manager's Desk...

Steven Haines
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Design for How People Think: Using Brain Science to Build Better Products Design for How People Think:...

John Whalen
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Blue Ocean Classics Blue Ocean Classics

W Chan Kim, Ren?e a Mauborgne
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Winning at New Products: Creating Value Through Innovation Winning at New Products:...

Robert Cooper
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The Wide Lens: What Successful Innovators See That Others Miss The Wide Lens: What...

Ron Adner
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The Human Side of Innovation: The Power of People in Love with People The Human Side of Innovation:...

Mauro Porcini
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