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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Blue Ocean Strategy, Expanded...

W Chan Kim
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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Play Bigger: How Pirates,...

Al Ramadan, Dave Peterson
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Monetizing Innovation: How Smart Companies Design the Product Around the Price Monetizing Innovation: How...

Madhavan Ramanujam, Georg Tacke
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The Four Steps to the Epiphany: Successful Strategies for Products That Win The Four Steps to the...

Steve Blank
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Digital Transformation Playbook: Rethink Your Business for the Digital Age Digital Transformation...

Dr. David Rogers
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Testing Business Ideas: A Field Guide for Rapid Experimentation Testing Business Ideas: A...

David J Bland, Alexander Osterwalder
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The Product Manager's Desk Reference, Third Edition The Product Manager's Desk...

Steven Haines
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Product Design and Development Product Design and Development

Ulrich
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Running Lean: Iterate from Plan A to a Plan That Works Running Lean: Iterate from...

Ash Maurya
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The Little Black Book of Innovation: How It Works, How to Do It The Little Black Book of...

Scott D Anthony
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough Products and Services What Customers Want: Using...

Anthony Ulwick
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The Digital Transformation Playbook: What You Need to Know and Do The Digital Transformation...

Project Management Institute Pmi
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Hbr's 10 Must Reads on Innovation (with Featured Article the Discipline of Innovation, by Peter F. Drucker) Hbr's 10 Must Reads on...

Harvard Business Review, Peter F Drucker
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The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed The Right It: Why So Many...

Alberto Savoia
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The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth The Innovator's Toolkit: 50+...

David Silverstein, Philip Samuel
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Technical Building Blocks: A Technology Reference for Real-world Product Development Technical Building Blocks: A...

Gaurav Sagar, Vitalii Syrovatskyi
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Lean UX: Applying Lean Principles to Improve User Experience Lean UX: Applying Lean...

Jeff Gothelf, Josh Seiden (Editor)
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Prototyping for Designers: Developing the Best Digital and Physical Products Prototyping for Designers:...

Kathryn McElroy
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Mastering Collaboration in a Product Team: 70 Techniques to Help Teams Build Better Products Mastering Collaboration in a...

Natasha Hampshire, Glaudia Califano
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Jobs to Be Done: A Roadmap for Customer-Centered Innovation Jobs to Be Done: A Roadmap...

Stephen Wunker, Jessica Wattman
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The Agile Pocket Guide The Agile Pocket Guide

Peter Saddington
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Innovation as Usual: How to Help Your People Bring Great Ideas to Life Innovation as Usual: How to...

Paddy Miller, Thomas Wedell-Wedellsborg
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New Products Management New Products Management

C Merle Crawford
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Applying Design for Six Sigma to Software and Hardware Systems Applying Design for Six Sigma...

Eric Maass, Patricia D McNair
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