"More and more traditional services firms are turning to 'productization' as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. They fail for two reasons. First, they tend to massively underestimate how difficult it is to add a product business model alongside a services business model. Second, they do not recognize how hard it is to develop successful new products, even in the best conditions (new product failure ...
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"More and more traditional services firms are turning to 'productization' as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. They fail for two reasons. First, they tend to massively underestimate how difficult it is to add a product business model alongside a services business model. Second, they do not recognize how hard it is to develop successful new products, even in the best conditions (new product failure rates are estimated to be somewhere between 40-70%). For companies that deliver highly customized services, new product development and commercialization are often outside of their core skills, processes, and mindsets. Productizing services typically requires organizations to think differently about how they work and how they create value for their customers. This change does not come easily. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. Throughout, Productize urges leaders to follow three key principles: Think big, start small; Follow urgent, expensive customer problems; Be fearless"--Page 4 of cover.
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Add this copy of Productize: the Ultimate Guide to Turning Professional to cart. $10.99, good condition, Sold by Goodwill of Colorado rated 4.0 out of 5 stars, ships from COLORADO SPRINGS, CO, UNITED STATES, published 2021 by Vecteris.
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This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting/ writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and/or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!
Add this copy of Productize: The Ultimate Guide to Turning Professional to cart. $16.27, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2021 by Vecteris.
Add this copy of Productize: The Ultimate Guide to Turning Professional to cart. $18.55, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2021 by Vecteris.
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Fine. Trade paperback (US). Glued binding. 174 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Productize: The Ultimate Guide to Turning Professional to cart. $20.55, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2021 by Vecteris.
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Seller's Description:
New. Trade paperback (US). Glued binding. 174 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Productize: the Ultimate Guide to Turning Professional to cart. $20.56, new condition, Sold by BargainBookStores rated 3.0 out of 5 stars, ships from Grand Rapids, MI, UNITED STATES, published 2021 by Vecteris.
Add this copy of Productize: the Ultimate Guide to Turning Professional to cart. $25.77, new condition, Sold by Russell Books rated 4.0 out of 5 stars, ships from Victoria, BC, CANADA, published 2021 by Vecteris.
