How Brands Grow: What Marketers Don't Know

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. Read More

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. Read Less

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  	This is a digital edition of this title. Rent eBook 365 Day Rental: $23.02 (Expires Apr 17, 2025) Buy eBook Lifetime Access: $33.34 Title: How Brands Grow by Sharp, Byron Publisher: Oxford University Press Australia & New Zealand Print ISBN: 9780195573565, 0195573560 eText ISBN: 9780190337889 Edition: 2010 1st edition Format: EPUB eBook	$23.02 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ