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New Business Economics Consumer Behavior Books

Nudge: The Final Edition Nudge: The Final Edition

Richard H. Thaler, Cass R Sunstein
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Influence, New and Expanded: The Psychology of Persuasion Influence, New and Expanded:...

Robert B Cialdini
Buy new from $30.49

Exactly What to Say: For Real Estate Agents Exactly What to Say: For Real...

Phil M Jones, Chris Smith
Buy new from $8.82

The Psychology of Selling: How to Sell More, Easier, and Faster Than You Ever Thought Possible The Psychology of Selling:...

Brian Tracy
Buy new from $10.34
eBook from $12.99

Contagious: Why Things Catch on Contagious: Why Things Catch...

Jonah Berger
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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Predictably Irrational,...

Dr. Dan Ariely
Buy new from $6.42
eBook from $15.99

Hooked: How to Build Habit-Forming Products Hooked: How to Build Habit...

Nir Eyal
Buy new from $9.19

Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days Never Lose a Customer Again:...

Joey Coleman
Buy new from $19.10

Scientific Advertising: 21 Advertising, Headline and Copywriting Techniques Scientific Advertising: 21...

Claude C Hopkins
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Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know about Relationships, Overcoming Objections, Closing and Price Gap Selling: Getting the...

Keenan
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Misbehaving: The Making of Behavioral Economics Misbehaving: The Making of...

Richard H Thaler
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eBook from $16.95

How to Win Friends and Influence People in the Digital Age How to Win Friends and...

Dale Carnegie
Buy new from $6.90

Nudge Nudge

Richard H Thaler
Buy new from $18.10

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Alchemy: The Dark Art and...

Rory Sutherland
Buy new from $8.64
eBook from $10.47

How Brands Grow: What Marketers Don't Know How Brands Grow: What...

Byron Sharp
Buy new from $36.78
eBook from $23.02

The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power: Barack Obama's Books of 2019 The Age of Surveillance...

Professor Shoshana Zuboff
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Happy Money: The Science of Happier Spending Happy Money: The Science of...

Elizabeth Dunn, Michael Norton
Buy new from $12.45

Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It Obviously Awesome: How to...

April Dunford
Buy new from $13.70

Extraordinary Popular Delusions and the Madness of Crowds: All Volumes - Complete and Unabridged Extraordinary Popular...

Charles MacKay
Buy new from $14.58

The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal The Science of Selling:...

David Hoffeld
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The Effortless Experience: Conquering the New Battleground for Customer Loyalty The Effortless Experience:...

Matthew Dixon, Nicholas Toman
Buy new from $15.25

Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business Superfans: The Easy Way to...

Pat Flynn
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The Seven Pillars of Customer Success: A Proven Framework to Drive Impactful Client Outcomes for Your Company The Seven Pillars of Customer...

Wayne McCulloch
Buy new from $14.13

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond Why We Buy: The Science of...

Paco Underhill
Buy new from $6.06

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