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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Predictably Irrational,...

Dr. Dan Ariely
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The Psychology of Selling: How to Sell More, Easier, and Faster Than You Ever Thought Possible The Psychology of Selling:...

Brian Tracy
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Alchemy: The Dark Art and...

Rory Sutherland
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Misbehaving: The Making of Behavioral Economics Misbehaving: The Making of...

Richard H Thaler
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Competing Against Luck: The Story of Innovation and Customer Choice Competing Against Luck: The...

Clayton M Christensen, Taddy Hall
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How Brands Grow: What Marketers Don't Know How Brands Grow: What...

Byron Sharp
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The Curse of Bigness: Antitrust in the New Gilded Age The Curse of Bigness:...

Tim Wu
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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die Predictive Analytics: The...

Eric Siegel
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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses Using Behavioral Science in...

Nancy Harhut
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The Human Element: Overcoming the Resistance That Awaits New Ideas The Human Element: Overcoming...

Loran Nordgren, David Schonthal
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Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society Game Changer: How Strategic...

Jean-Manuel Izaret, Arnab Sinha
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The Brand Flip: Why Customers Now Run Companies and How to Profit from it The Brand Flip: Why Customers...

Marty Neumeier
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Organizational Behavior: Improving Performance and Commitment in the Workplace. Jason A. Colquitt, Jeffery A. Lepine, Michael J. Wesson Organizational Behavior:...

Jason Colquitt
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Customer Centricity: Focus on the Right Customers for Strategic Advantage Customer Centricity: Focus on...

Peter Fader
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Narrative Economics: How Stories Go Viral and Drive Major Economic Events Narrative Economics: How...

Robert J Shiller
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Marketing 6.0: The Future Is Immersive Marketing 6.0: The Future Is...

Philip Kotler, Hermawan Kartajaya
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Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers Marketing to Gen Z: The Rules...

Jeff Fromm, Angie Read
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value The Customer Centricity...

Peter Fader, Sarah E Toms
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Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word Strategic Writing for UX:...

Torrey Podmajersky
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Zconomy: How Gen Z Will Change the Future of Business--And What to Do about It Zconomy: How Gen Z Will...

Jason R Dorsey
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Data Driven: Harnessing Data and AI to Reinvent Customer Engagement Data Driven: Harnessing Data...

Tom Chavez, O'Hara Chris
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The Customer-Base Audit: The First Step on the Journey to Customer Centricity The Customer-Base Audit: The...

Peter Fader, Bruce G S Hardie
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Social Preferences: An Introduction to Behavioural Economics and Experimental Research Social Preferences: An...

Professor Michalis Drouvelis
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Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers Marketing Metaphoria: What...

Gerald Zaltman, Lindsay H Zaltman
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