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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value - Fader, Peter, and Toms, Sarah E
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A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value 2019, Gildan Media Corporation

ISBN-13: 9798200591855

Audiobook CD

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value 2018, Wharton School Press, Philadelphia

ISBN-13: 9781613630907

Trade paperback

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value 2018, Wharton School Press, Philadelphia

ISBN-13: 9781613631416

Hardcover