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The Psychology of Selling: How to Sell More, Easier, and Faster Than You Ever Thought Possible The Psychology of Selling:...

Brian Tracy
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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Predictably Irrational,...

Dr. Dan Ariely
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Misbehaving: The Making of Behavioral Economics Misbehaving: The Making of...

Richard H Thaler
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Alchemy: The Dark Art and...

Rory Sutherland
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How Brands Grow: What Marketers Don't Know How Brands Grow: What...

Byron Sharp
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Competing Against Luck: The Story of Innovation and Customer Choice Competing Against Luck: The...

Clayton M Christensen, Taddy Hall
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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses Using Behavioral Science in...

Nancy Harhut
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Laws of UX: Using Psychology to Design Better Products & Services Laws of UX: Using Psychology...

Jon Yablonski
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The Brand Flip: Why Customers Now Run Companies and How to Profit from it The Brand Flip: Why Customers...

Marty Neumeier
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Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond Aesthetic Intelligence: How...

Pauline Brown
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The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs The Jobs to Be Done Playbook:...

Jim Kalbach, Michael Schrage (Foreword by)
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The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy The Illusion of Choice: 16 1...

Richard Shotton
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Dollars and Sense: How We Misthink Money and How to Spend Smarter Dollars and Sense: How We...

Dr. Dan Ariely, Jeff Kreisler
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Consumer Behavior Consumer Behavior

Schiffman
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Superfandom: How Our Obsessions are Changing What We Buy and Who We are Superfandom: How Our...

Zoe Fraade-Blanar, Aaron M. Glazer
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The Curse of Bigness: Antitrust in the New Gilded Age The Curse of Bigness:...

Tim Wu
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The Human Element: Overcoming the Resistance That Awaits New Ideas The Human Element: Overcoming...

Loran Nordgren, David Schonthal
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Strategic Marketing Management - The Framework, 10th Edition Strategic Marketing...

Alexander Chernev
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Radical Uncertainty: Decision-Making Beyond the Numbers Radical Uncertainty: Decision...

John Kay, Mervyn King
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Food Co-Ops in America: Communities, Consumption, and Economic Democracy Food Co-Ops in America:...

Anne Meis Knupfer
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Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word Strategic Writing for UX:...

Torrey Podmajersky
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Customer Sense: How the 5 Senses Influence Buying Behavior Customer Sense: How the 5...

Aradhna Krishna
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New Age Capitalism: Making Money East of Eden New Age Capitalism: Making...

Kimberly J Lau
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Preachersnsneakers: Authenticity in an Age of For-Profit Faith and (Wannabe) Celebrities Preachersnsneakers:...

Benjamin Kirby
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