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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Predictably Irrational,...

Dr. Dan Ariely
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The Psychology of Selling: How to Sell More, Easier, and Faster Than You Ever Thought Possible The Psychology of Selling:...

Brian Tracy
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Alchemy: The Dark Art and...

Rory Sutherland
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Misbehaving: The Making of Behavioral Economics Misbehaving: The Making of...

Richard H Thaler
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How Brands Grow: What Marketers Don't Know How Brands Grow: What...

Byron Sharp
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Competing Against Luck: The Story of Innovation and Customer Choice Competing Against Luck: The...

Clayton M Christensen, Taddy Hall
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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses Using Behavioral Science in...

Nancy Harhut
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The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy The Illusion of Choice: 16 1...

Richard Shotton
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Marketing 6.0: The Future Is Immersive Marketing 6.0: The Future Is...

Philip Kotler, Hermawan Kartajaya
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Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond Aesthetic Intelligence: How...

Pauline Brown
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Narrative Economics: How Stories Go Viral and Drive Major Economic Events Narrative Economics: How...

Robert J Shiller
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Laws of UX: Using Psychology to Design Better Products & Services Laws of UX: Using Psychology...

Jon Yablonski
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The Curse of Bigness: Antitrust in the New Gilded Age The Curse of Bigness:...

Tim Wu
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Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers Quantum Marketing: Mastering...

Raja Rajamannar
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Preachersnsneakers: Authenticity in an Age of For-Profit Faith and (Wannabe) Celebrities Preachersnsneakers:...

Benjamin Kirby
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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service Brand Naming: The Complete...

Rob Meyerson
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100 Proven Ways to Acquire and Keep Clients for Life: The Path to Permanent Business Success 100 Proven Ways to Acquire...

C Richard Weylman, Bob Burg (Foreword by)
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value The Customer Centricity...

Peter Fader, Sarah E Toms
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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die Predictive Analytics: The...

Eric Siegel
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Customer Centricity: Focus on the Right Customers for Strategic Advantage Customer Centricity: Focus on...

Peter Fader
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Radical Uncertainty: Decision-Making Beyond the Numbers Radical Uncertainty: Decision...

John Kay, Mervyn King
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The Mind Is Flat: The Remarkable Shallowness of the Improvising Brain The Mind Is Flat: The...

Nick Chater
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The Customer-Base Audit: The First Step on the Journey to Customer Centricity The Customer-Base Audit: The...

Peter Fader, Bruce G S Hardie
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Dollars and Sense: How We Misthink Money and How to Spend Smarter Dollars and Sense: How We...

Dr. Dan Ariely, Jeff Kreisler
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