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Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers

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Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers - Fromm, Jeff, and Read, Angie
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Larger and more diverse and empowered than any other generation, Gen Z (born 1996- 2010) is turning business models and marketing departments upside down. Learn how to capture the hearts of young people who hate conspicuous ads with this guide to the new rules of marketing.

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    • Title: Marketing to Gen Z by Jeff Fromm; Angie Read
    • Publisher: AMACOM (American Management Association)
    • Print ISBN: 9780814439272, 0814439276
    • eText ISBN: 9780814439289
    • Edition: 2018 1st edition
    • Format: EPUB eBook
    $11.99
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