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The Purpose Advantage: How to Unlock New Ways of Doing Business

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The Purpose Advantage: How to Unlock New Ways of Doing Business - Fromm, Jeff
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In today's noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization--your brand-- from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand's reason for existing beyond ...

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The Purpose Advantage: How to Unlock New Ways of Doing Business 2019, Vicara Books

ISBN-13: 9781940858999

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