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Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents

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Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents - Fromm, Jeff, and Vidler, Marissa
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Millennials have grown up, entered their prime consumer years, and began to have children of their own. To reach this complex group, marketers have to rethink the typical American household. Filled with demographic profiles and profound insights, Millennials with Kids is your guide to engaging with and earning the loyalty of Millennials.

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Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents 2015, Amacom, Nashville

ISBN-13: 9780814436585

Hardcover