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The Tipping Point: How Little...
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How Brands Grow: What...
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Hooked: How to Build Habit...
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Contagious: Why Things Catch...
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How Customers Think:...
Gerald Zaltman
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Buyer Personas, Revised and...
Jim Kraus,
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Reimagining Operational...
Philip Kotler,
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The Power of Why: Breaking...
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Buyology: Truth and Lies...
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China's Super Consumers: What...
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Just Ask a Woman: Cracking...
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Enterprise Sales and...
George Palmatier,
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Data-First Marketing: How to...
Janet Driscoll Miller,
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The End of Fashion
Teri Agins
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Winning the Toughest Customer...
Delia Passi,
A B Aaronson
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The Visible Expert Revolution...
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Marketing Research: An...
Naresh Malhotra,
Spss
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Marketing Analytics:...
Rajkumar Venkatesan,
Paul W Farris
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Experimentation Works: The...
Stefan H Thomke
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The Naked Consumer: How Our...
Erik W Larson
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Why She Buys: The New...
Bridget Brennan
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