Gerald Zaltman
Gerald Zaltman is a Professor of Marketing at Harvard Business School and a Fellow at Harvard University's interdisciplinary Mind/Brain/Behavior Initiative. He is also Cofounder of the research and consulting firm, Olson Zaltman Associates (www.olsonzaltman.com).
Gerald Zaltman is a Professor of Marketing at Harvard Business School and a Fellow at Harvard University's interdisciplinary Mind/Brain/Behavior Initiative. He is also Cofounder of the research and consulting firm, Olson Zaltman Associates (www.olsonzaltman.com). See less
Gerald Zaltman's Featured Books