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New Paperback Marketing Research Books

The Tipping Point: How Little Things Can Make a Big Difference The Tipping Point: How Little...

Malcolm Gladwell
Buy new from $5.76

Contagious: Why Things Catch on Contagious: Why Things Catch...

Jonah Berger
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The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains The Hacking of the American...

Robert H Lustig
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What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research) What Your Customer Wants and...

Melina Palmer
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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two The 22 Immutable Laws of...

Al Ries, Jack Trout
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Alchemy: The Dark Art and...

Rory Sutherland
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Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value Continuous Discovery Habits:...

Teresa Torres
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Cashvertising Online: How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response Cashvertising Online: How to...

Drew Eric Whitman
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Purple Cow: Transform Your Business by Being Remarkable Purple Cow: Transform Your...

Seth Godin
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Invisible Influence: The Hidden Forces That Shape Behavior Invisible Influence: The...

Jonah Berger
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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond Why We Buy: The Science of...

Paco Underhill
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Marketing Analytics: Strategic Models and Metrics Marketing Analytics:...

Stephan Sorger
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Testing Business Ideas: A Field Guide for Rapid Experimentation Testing Business Ideas: A...

David J Bland, Alexander Osterwalder
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No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich No B.S. Marketing to the...

Dan S Kennedy
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Dealers of Lightning: Xerox Parc and the Dawn of the Computer Age Dealers of Lightning: Xerox...

Michael A Hiltzik
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Naked Consumer: How Our Private Lives Become Public Commodities Naked Consumer: How Our...

Erik Larson
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Brand Together: Six Principles of Successful Brand Partnerships Brand Together: Six...

Brett T Ryan
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The New Business Road Test: What Entrepreneurs and Investors Should Do Before Launching a Lean Start-Up The New Business Road Test:...

John Mullins, SC
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eBook from $28.99

Qualitative Research from Start to Finish Qualitative Research from...

Dr. Robert K Yin, PhD
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The Strategist's Handbook: Tools, Templates, and Best Practices Across the Strategy Process The Strategist's Handbook:...

Timothy Galpin
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Everything I Know about Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip Everything I Know about...

Barry Barnes, John Perry Barlow (Foreword by)
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MKTG MKTG

Charles Lamb, Joe Hair
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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All All Marketers Are Liars: The...

Seth Godin
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Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability Neuro Design: Neuromarketing...

Darren Bridger
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eBook from $32.99

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