Jack Trout
Jack Trout (1935-2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was one of the founders and pioneers of positioning theory and marketing warfare theory.
Jack Trout (1935-2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was one of the founders and pioneers of positioning theory and marketing warfare theory. See less