Repositioning: Marketing in an Era of Competition, Change and Crisis

Nearly 30 years after the publication of "Positioning," one of the bestselling marketing books of all time, comes "Repositioning"--a work that focuses on the changing marketing landscape in which customers are in control. Read More

Nearly 30 years after the publication of "Positioning," one of the bestselling marketing books of all time, comes "Repositioning"--a work that focuses on the changing marketing landscape in which customers are in control. Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $33.30 Title: Repositioning: Marketing in an Era of Competition, Change and Crisis by Jack Trout; Steve Rivkin Publisher: McGraw-Hill Professional Print ISBN: 9780071635592, 0071635599 eText ISBN: 9780071637107 Edition: 2009 1st edition Format: EPUB eBook	$33.30 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ