The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades--including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and ...
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The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades--including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds--along with annotated reproductions of winning and losing ads.
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Add this copy of Marketing Warfare: 20th Anniversary Edition: Authors' to cart. $2.73, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2005 by McGraw-Hill Education.
Add this copy of Marketing Warfare: 20th Anniversary Edition: Authors' to cart. $2.73, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2005 by McGraw-Hill Education.
Add this copy of Marketing Warfare: 20th Anniversary Edition: Authors' to cart. $2.73, fair condition, Sold by Goodwill of Colorado rated 5.0 out of 5 stars, ships from COLORADO SPRINGS, CO, UNITED STATES, published 2005 by McGraw-Hill Education.
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Seller's Description:
Fair. This item is in overall acceptable condition. Covers and dust jackets are intact but may have heavy wear including creases, bends, edge wear, curled corners or minor tears as well as stickers or sticker-residue. Pages are intact but may have minor curls, bends or moderate to considerable highlighting/ writing. Binding is intact; however, spine may have heavy wear. Digital codes may not be included and have not been tested to be redeemable and/or active. A well-read copy overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!
Add this copy of Marketing Warfare: 20th Anniversary Edition: Authors' to cart. $2.73, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2005 by McGraw-Hill Education.
Add this copy of Marketing Warfare: 20th Anniversary Edition: Authors' to cart. $2.73, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by McGraw-Hill Education.
Add this copy of Marketing Warfare: 20th Anniversary Edition: Authors' to cart. $2.73, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2005 by McGraw-Hill Education.
Add this copy of Marketing Warfare: 20th Anniversary Edition: Authors' to cart. $3.15, fair condition, Sold by Goodwill of Orange County rated 5.0 out of 5 stars, ships from Santa Ana, CA, UNITED STATES, published 2005 by McGraw-Hill Education.
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Fair. Book has internal/external wear and/or highlighting and underlining. It may have creases on the cover and some folded pages. This is a USED book. Codes have been used. All items ship Monday-Friday within 2-3 business days. Thank you for supporting Goodwill of OC.
Add this copy of Marketing Warfare: 20th Anniversary Edition: Authors' to cart. $3.67, very good condition, Sold by Red's Corner rated 5.0 out of 5 stars, ships from Tucker, GA, UNITED STATES, published 2005 by McGraw-Hill Education.
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Very good. All orders ship by next business day! This is a used paperback book. Has wear on cover and/or pages. Book has no markings on pages. For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small company and very thankful for your business!
Add this copy of Marketing Warfare: 20th Anniversary Edition: Authors' to cart. $11.86, good condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2005 by McGraw-Hill Education.
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Good. Sewn binding. Cloth over boards. With dust jacket. 216 p. Contains: Illustrations. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
