This is the definitive text on branding. The renowned marketing guru and bestselling author of The 22 Immutable Laws of Marketing demonstrates how to build any product or service into a world-class brand. Think Nike, Hoover, Xerox and Kleenex and you're thinking brands in the biggest and most lucrative sense. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is, how do you do it? Renowned marketing strategist ...
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This is the definitive text on branding. The renowned marketing guru and bestselling author of The 22 Immutable Laws of Marketing demonstrates how to build any product or service into a world-class brand. Think Nike, Hoover, Xerox and Kleenex and you're thinking brands in the biggest and most lucrative sense. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is, how do you do it? Renowned marketing strategist Al Ries and his partner Laura Ries share the 22 rules that reap the highest of rewards in this cut-throat environment, organized in an authoritative yet pithy book that can be read and digested in the course of an airplane journey. Find out: * Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packaging alone. * Why a brand in any category should welcome others like it. * How to own a word in the mind of the consumer. Smart and accessible, these 22 easy-to-read vignettes provide the expert insight you need to build a world-class brand.
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Add this copy of The 22 Immutable Laws of Branding to cart. $1.27, fair condition, Sold by Jenson Books Inc rated 5.0 out of 5 stars, ships from Logan, UT, UNITED STATES.
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This item is fairly worn, but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, worn corners, bends, tears, small stains, and partial water damage. All pages and the cover are intact, but the dust cover may be missing, if applicable. Pages may include excessive notes and highlighting, but the text is not obscured or unreadable. Satisfaction Guaranteed.
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This item shows signs of wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact, but may have aesthetic issues such as small tears, bends, scratches, and scuffs. Spine may also show signs of wear. Pages may include some notes and highlighting. May include "From the library of" labels. Satisfaction Guaranteed.
Add this copy of The 22 Immutable Laws of Branding to cart. $1.99, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published by Harper Business.
Add this copy of 22 Immutable Laws of Branding to cart. $1.99, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2000 by PROFILE BOOKS.
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Add this copy of The 22 Immutable Laws of Branding to cart. $1.99, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published by Harper Business.
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The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Add this copy of The 22 Immutable Laws of Branding to cart. $3.00, very good condition, Sold by HPB-Movies rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2002 by HarperBusiness.
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