Trout, the "king of positioning" identifies, in his signature straight from the hip style, the hard-learned lessons about superbrand blunders. He shows how to protect, foster and expand brands.
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Trout, the "king of positioning" identifies, in his signature straight from the hip style, the hard-learned lessons about superbrand blunders. He shows how to protect, foster and expand brands.
Read Less
Add this copy of Big Brands, Big Trouble: Lessons Learned the Hard Way to cart. $2.38, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published by John Wiley & Sons.
Add this copy of Big Brands, Big Trouble: Lessons Learned the Hard Way to cart. $2.38, fair condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published by John Wiley & Sons.
Add this copy of Big Brands Big Trouble: Lessons Learned the Hard Way to cart. $5.40, very good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2002 by Wiley.
Add this copy of Big Brands Big Trouble: Lessons Learned the Hard Way to cart. $5.63, good condition, Sold by Ravin Books rated 3.0 out of 5 stars, ships from Yankton, SD, UNITED STATES, published 2001 by Wiley.
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Add this copy of Big Brands Big Trouble: Lessons Learned the Hard Way to cart. $7.95, very good condition, Sold by Delight of Life Books rated 5.0 out of 5 stars, ships from CEDAR, MI, UNITED STATES, published 2001 by John Wiley & Sons.
Add this copy of Big Brands Big Trouble: Lessons Learned the Hard Way to cart. $9.13, very good condition, Sold by Archives Books, inc. rated 5.0 out of 5 stars, ships from Edmond, OK, UNITED STATES, published 2001 by Wiley.
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Add this copy of Big Brands, Big Trouble: Lessons Learned the Hard Way to cart. $18.20, very good condition, Sold by Greener Books rated 4.0 out of 5 stars, ships from London, UNITED KINGDOM, published 2001 by John Wiley & Sons.
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