Trout, the "king of positioning" identifies, in his signature straight from the hip style, the hard-learned lessons about superbrand blunders. He shows how to protect, foster and expand brands.
Read More
Trout, the "king of positioning" identifies, in his signature straight from the hip style, the hard-learned lessons about superbrand blunders. He shows how to protect, foster and expand brands.
Read Less
Add this copy of Big Brands, Big Trouble: Lessons Learned the Hard Way to cart. $3.39, fair condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published by John Wiley & Sons.
Add this copy of Big Brands, Big Trouble: Lessons Learned the Hard Way to cart. $3.70, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published by John Wiley & Sons.
Add this copy of Big Brands Big Trouble: Lessons Learned the Hard Way to cart. $4.72, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2001 by John Wiley & Sons.
Add this copy of Big Brands Big Trouble: Lessons Learned the Hard Way to cart. $4.72, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2001 by John Wiley & Sons.
Add this copy of Big Brands Big Trouble: Lessons Learned the Hard Way to cart. $4.72, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by John Wiley & Sons.
Add this copy of Big Brands Big Trouble: Lessons Learned the Hard Way to cart. $4.82, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published by Wiley.
Add this copy of Big Brands Big Trouble: Lessons Learned the Hard Way to cart. $5.85, very good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2001 by Wiley.
Add this copy of Big Brands Big Trouble: Lessons Learned the Hard Way to cart. $7.95, very good condition, Sold by Delight of Life Books rated 4.0 out of 5 stars, ships from CEDAR, MI, UNITED STATES, published 2001 by John Wiley & Sons.
Add this copy of Big Brands Big Trouble: Lessons Learned the Hard Way to cart. $10.48, very good condition, Sold by Archives Books, inc. rated 5.0 out of 5 stars, ships from Edmond, OK, UNITED STATES, published 2001 by Wiley.
Add this copy of Big Brands Big Trouble: Lessons Learned the Hard Way to cart. $13.00, very good condition, Sold by Powell's Books Chicago rated 5.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2001 by John Wiley & Sons.
