Ries

Al Ries and Jack Trout are the authors of the seminal marketing classic "Positioning." They are also the authors of the best-selling marketing books "Bottom-Up Marketing" and" The 22 Immutable Laws of Marketing." Trout is the coauthor of "The New Positioning."

Al Ries and Jack Trout are the authors of the seminal marketing classic "Positioning." They are also the authors of the best-selling marketing books "Bottom-Up Marketing" and" The 22 Immutable Laws of Marketing." Trout is the coauthor of "The New Positioning." See less