An acclaimed CEO and branding genius introduces his "brand first" philosophy and explains why brand must always take top priority over every other business consideration.
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An acclaimed CEO and branding genius introduces his "brand first" philosophy and explains why brand must always take top priority over every other business consideration.
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Add this copy of Brand Warfare: 10 Rules for Building the Killer Brand to cart. $1.25, good condition, Sold by Once Upon A Time Books rated 2.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2001 by McGraw-Hill.
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Good in good dust jacket. This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Add this copy of Brand Warfare: 10 Rules for Building the Killer Brand to cart. $1.26, very good condition, Sold by Jenson Books Inc rated 4.0 out of 5 stars, ships from Logan, UT, UNITED STATES, published 2001 by McGraw-Hill Companies.
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Very good. A well-cared-for item that has seen limited use but remains in great condition. The item is complete, unmarked, and undamaged, but may show some limited signs of wear. Item works perfectly. Pages are intact and not marred by notes or highlighting. The spine is undamaged.
Add this copy of Brand Warfare: 10 Rules for Building the Killer Brand to cart. $1.26, very good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES.
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Very Good. Good. All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Add this copy of Brand Warfare: 10 Rules for Building the Killer Brand to cart. $2.17, like new condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2001 by McGraw-Hill Companies.
Add this copy of Brand Warfare: 10 Rules for Building the Killer Brand to cart. $2.17, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2001 by McGraw-Hill Companies.
Add this copy of Brand Warfare: 10 Rules for Building the Killer Brand to cart. $2.17, like new condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2001 by McGraw-Hill Companies.
Add this copy of Brand Warfare: 10 Rules for Building the Killer Brand to cart. $2.24, good condition, Sold by Off The Shelf rated 5.0 out of 5 stars, ships from Imperial, MO, UNITED STATES, published 2001 by McGraw-Hill Companies.
Add this copy of Brand Warfare: 10 Rules for Building the Killer Brand to cart. $3.82, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2001 by McGraw-Hill Companies.
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Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of Brand Warfare: 10 Rules for Building the Killer Brand to cart. $4.01, like new condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2001 by McGraw-Hill Companies.
Add this copy of Brand Warfare: 10 Rules for Building the Killer Brand to cart. $5.00, good condition, Sold by red rover do over rated 4.0 out of 5 stars, ships from luxemburg, WI, UNITED STATES, published 2001 by McGraw-Hill Companies.
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Good in good dust jacket. Brand Warfare: 10 Rules for Building the Killer Brand (Hardcover IN DUST JACKET CONDITION GOOD-PUBLISHED BY MCGRAW-HILL. COPYRIGHT 2001--185 PAGES. ) David F. D'Alessandro (Author), Michele Owens (Author) Powerful lessons on... Sewn binding. Cloth over boards. With dust jacket. 185 p. Audience: General/trade. Brand Warfare: 10 Rules for Building the Killer Brand (Hardcover IN DUST JACKET CONDITION GOOD-PUBLISHED BY MCGRAW-HILL. COPYRIGHT 2001--185 PAGES. ) David F. D'Alessandro (Author), Michele Owens (Author) Powerful lessons on how to build and sustain your own "killer brand" Creating and sustaining a good brand is the most complex and perilous task any business will ever face, yet nothing is as misunderstood. Under the direction of marketing wizard David D’Alessandro, John Hancock transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20% annual rate of growth. In Brand Warfare, D'Alessandro draws on his personal experience as a brand-builder and examples from America's smartest and most foolish corporations, developing principles that you can use in any market. At the same time, he creates an entertaining picture of the marketing business with anecdotes that convey a keen sense of the absurdities of corporate life, balanced by a tremendous respect for the consumer. This tough-minded, funny, and refreshingly candid book gives you a proven roadmap for marketing success as you learn: *Why every business needs a good brand to compete *Why consumers need good brands as much as good brands need them *Why sycophancy from the agency and meddling from inside the company will sink your campaign every time *About sponsorship: how to avoid being taken, and how to make the investment pay for your brand *Why it's as important to market your brand to your employees as it is to your customers *Why every business decision should be filtered through the prism of the brand
