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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design - Neumeier, Marty
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There's a buzz about branding these days, as business strategists, designers, developers, marketers and CEOs seek to rebuild the Web by paying attention to user experience. "The Brand Gap" is a concise primer for anyone who wants to leverage the power of branding. It shows the reader how to make the leap from a logical business strategy to powerful, creative execution.

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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design 2003, New Riders Publishing, Indianapolis, IN

ISBN-13: 9780735713307

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