Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management--design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls "knowing" and "doing." Yet in today's innovation-driven marketplace, managers need to insert a middle step, called "making." Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of ...
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Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management--design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls "knowing" and "doing." Yet in today's innovation-driven marketplace, managers need to insert a middle step, called "making." Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of options that didn't exist before. The reader is challenged to consider the author's bold assertion: There can be no real innovation without design. Those who are new to Marty Neumeier's "whiteboard" series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads. Covered in THE DESIGNFUL COMPANY: - the top 10 "wicked problems" that only design can solve - a new, broader definition of design - why designing trumps deciding in an era of change - how to harness the "organic drivetrain" of value creation - how aesthetics add nuance to managing - 16 levers to transform your company - why you should bring design management inside - how to assemble an innovation metateam - how to recognize and reward talent From the back cover: The complex business problems we face today can't be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovations, we can no longer "decide" the way forward. Today we have to "design" the way forward--or risk ending up in the fossil layers of history. Marty Neumeier, author of THE BRAND GAP and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation.
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Add this copy of The Designful Company: How to Build a Culture of to cart. $1.22, good condition, Sold by Zoom Books East rated 4.0 out of 5 stars, ships from Glendale Heights, IL, UNITED STATES, published 2008 by New Riders Pub.
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Book is in very good condition and may include minimal underlining highlighting. The book can also include From the library of labels. May not contain miscellaneous items toys dvds etc. We offer 100% money back guarantee and 24 7 customer service.
Add this copy of The Designful Company: How to Build a Culture of to cart. $28.07, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by New Riders Pub.
Add this copy of The Designful Company: How to Build a Culture of to cart. $42.19, new condition, Sold by Orange World rated 2.0 out of 5 stars, ships from mundelein, IL, UNITED STATES, published 2008 by New Riders Pub.
Add this copy of The Designful Company: How to Build a Culture of to cart. $42.90, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2008 by New Riders.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780321580061.
Add this copy of The Designful Company: How to Build a Culture of to cart. $42.90, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2008 by New Riders.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780321580061.
Add this copy of The Designful Company: How to Build a Culture of to cart. $43.69, new condition, Sold by lobovtobooks rated 5.0 out of 5 stars, ships from skokie, IL, UNITED STATES, published 2008 by New Riders Pub.
Add this copy of The Designful Company: How to Build a Culture of to cart. $49.73, new condition, Sold by Just one more Chapter, ships from Miramar, FL, UNITED STATES, published 2008 by New Riders Pub.
Add this copy of The Designful Company: How to Build a Culture of to cart. $75.89, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2008 by New Riders Pub.
