A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation.
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A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation.
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Add this copy of The Brand Gap: How to Bridge the Distance Between to cart. $3.95, good condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 2005 by New Riders Publishing.
Add this copy of The Brand Gap: How to Bridge the Distance Between to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by New Riders.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of The Brand Gap: How to Bridge the Distance Between to cart. $7.33, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by New Riders.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of The Brand Gap: How to Bridge the Distance Between to cart. $9.00, like new condition, Sold by molambooks/ Sueanne Lam rated 5.0 out of 5 stars, ships from Livermore, CA, UNITED STATES, published 2005 by New Riders.
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Like New. Size: 5x0x7; Like new condition-all pages intact w/o any marks or writing. Most items ships same day w/ FREE delivery confirmation. Great feedback!
Add this copy of The Brand Gap: How to Bridge the Distance Between to cart. $11.17, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2005 by New Riders Publishing.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of The Brand Gap: How to Bridge the Distance Between to cart. $14.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by New Riders.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of The Brand Gap: How to Bridge the Distance Between to cart. $14.17, very good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2005 by New Riders.
Add this copy of The Brand Gap: How to Bridge the Distance Between to cart. $14.50, very good condition, Sold by Friends ofOmaha Public Library rated 5.0 out of 5 stars, ships from Omaha, NE, UNITED STATES, published 2005 by New Riders.
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Very Good. Size: 5x0x7; Binding is tight and square. Contents are crisp, clean, complete and undamaged. Book was donated to Friends of Omaha Public Library.
Add this copy of The Brand Gap: How to Bridge the Distance Between to cart. $17.92, good condition, Sold by Indiana Book Company rated 5.0 out of 5 stars, ships from Marion, IN, UNITED STATES, published 2005 by New Riders Publishing.
Add this copy of The Brand Gap: How to Bridge the Distance Between to cart. $19.98, good condition, Sold by Brit Books rated 4.0 out of 5 stars, ships from Milton Keynes, BUCKINGHAMSHIRE, UNITED KINGDOM, published 2005 by Peachpit Press.
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