"Douglas wears a lot of hats-all stylish and functional. There's a huge disconnect happening right now in the industry and Douglas's book is a means to bridging that gap." --The Huffington Post The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of ...
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"Douglas wears a lot of hats-all stylish and functional. There's a huge disconnect happening right now in the industry and Douglas's book is a means to bridging that gap." --The Huffington Post The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: -Understand client requests from a business perspective -Build a strategic framework to inspire visual concepts -Increase your relevance in an evolving industry -Redesign your portfolio to showcase strategic thinking -Win new accounts and grow existing relationships You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
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Add this copy of Creative Strategy and the Business of Design to cart. $4.60, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2016 by How Books.
Add this copy of Creative Strategy and the Business of Design to cart. $4.60, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2016 by How Books.
Add this copy of Creative Strategy and the Business of Design to cart. $4.60, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2016 by How Books.
Add this copy of Creative Strategy and the Business of Design to cart. $4.60, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2016 by How Books.
Add this copy of Creative Strategy and the Business of Design to cart. $4.60, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2016 by How Books.
Add this copy of Creative Strategy and the Business of Design to cart. $4.60, good condition, Sold by Central Valley Books rated 5.0 out of 5 stars, ships from Fresno, CA, UNITED STATES, published 2016 by How Books.
Add this copy of Creative Strategy and the Business of Design to cart. $4.60, fair condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2016 by How Books.
Add this copy of Creative Strategy and the Business of Design to cart. $4.60, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2016 by How Books.
Add this copy of Creative Strategy and the Business of Design to cart. $4.60, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2016 by How Books.
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