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Marketing Theory
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Planned Social Change and the...
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The Price-Quality-Value...
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Rituals and Routines:...
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Advertising Account Planning:...
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Macromarketing, Ethics, and...
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Models, Theory, and Methods
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The Digital Odyssey: From...
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Relationship Marketing
Shelby D Hunt,
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Processing of Price...
Kent B Monroe,
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Relationship Marketing
Christian Grönroos,
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Service Marketing
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Marketing Theory
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Marketing Communication
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Service Quality
Christian Grönroos
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Zaltman Metaphor Elicitation...
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Marketing Management
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