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New Release Hardcover Marketing Research Books

Digital Business and Electronic Commerce: Strategy, Business Models and Technology Digital Business and...

Bernd W. Wirtz
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Storytelling in Marketing and Brand Communications Storytelling in Marketing and...

S M a Moin
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New Directions in Behavioral Pricing New Directions in Behavioral...

Chezy Ofir (Editor)
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Systems Theory and Agile Brand Management: The Educative View of Branding Systems Theory and Agile...

Jan Lies
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New Trends in Marketing and Consumer Science New Trends in Marketing and...

Theodore K. Tarnanidis (Editor), Nikolaos Sklavounos (Editor)
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Visual Methods in Marketing and Consumer Research Visual Methods in Marketing...

Fatema Kawaf (Editor), Ofer Dekel-Dachs (Editor)
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Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty Data-Driven Personalization:...

Zontee Hou
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Emerging Technologies in Business: Innovation Strategies for Competitive Advantage Emerging Technologies in...

Andrei O. J. Kwok (Editor), Pei-Lee Teh (Editor)
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Luxury Brand and Art Collaborations: Postmodern Consumer Culture Luxury Brand and Art...

Federica Carlotto
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Behind The Click: How to Use the Hidden Psychological Forces That Shape Online Behavior to Craft Digital Journeys That Delight, Engage, and Convert Behind The Click: How to Use...

R Jon MacDonald
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Creating the Viewer: Market Research and the Evolving Media Ecosystem Creating the Viewer: Market...

Justin Wyatt
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Responsible Marketing for Well-being and Society: A Research Companion Responsible Marketing for...

Michael Saren (Editor), Louise M Hassan (Editor)
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The Future of E-commerce: Innovations and Developments The Future of E-commerce:...

Grzegorz Chodak
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Mastering Customer Acquisition Mastering Customer Acquisition

Jason Miller
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AI-Driven Marketing Research and Data Analytics AI-Driven Marketing Research...

Reason Masengu (Editor), Option Takunda Chiwaridzo (Editor)
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Fashion Marketing: An Anthology of Viewpoints and Perspectives Fashion Marketing: An...

Gordon Wills (Editor), David Midgley (Editor)
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AI Impacts in Digital Consumer Behavior AI Impacts in Digital...

Thomas Heinrich Musiolik (Editor), Raul Villamarin Rodriguez (Editor)
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Consumer Behaviour and Digital Transformation Consumer Behaviour and...

Ayantunji Gbadamosi
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The Continuum of Consumer Choice The Continuum of Consumer...

Gordon R Foxall
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581/2 Ridiculously Simple Marketing Gems I Wish I'd Known Years Ago: Quick, easy, low-cost profit-boosters that will cost you very little but produce a lot 581/2 Ridiculously Simple...

David N Russell
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Business Statistics for Competitive Advantage with Excel and JMP: Basics, Model Building, Simulation, and Cases Business Statistics for...

Cynthia Fraser
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The Pricing Compass: Finding the Solution to Your Pricing Puzzle The Pricing Compass: Finding...

Jan Y. Yang
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Rural Marketing: Growing the Non-urban Consumer Rural Marketing: Growing the...

Sanal Kumar Velayudhan
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Brand Together: Six Principles of Successful Brand Partnerships Brand Together: Six...

Brett T Ryan
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