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New Release Used Hardcover Marketing Research Books

How to Use Customer Data: Navigating GDPR, DPDI and a Future with Marketing AI How to Use Customer Data:...

Sachiko Scheuing
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Digital Business and Electronic Commerce: Strategy, Business Models and Technology Digital Business and...

Bernd W. Wirtz
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New Trends in Marketing and Consumer Science New Trends in Marketing and...

Theodore K. Tarnanidis (Editor), Nikolaos Sklavounos (Editor)
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Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty Data-Driven Personalization:...

Zontee Hou
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Emerging Technologies in Business: Innovation Strategies for Competitive Advantage Emerging Technologies in...

Andrei O. J. Kwok (Editor), Pei-Lee Teh (Editor)
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Luxury Brand and Art Collaborations: Postmodern Consumer Culture Luxury Brand and Art...

Federica Carlotto
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Behind The Click: How to Use the Hidden Psychological Forces That Shape Online Behavior to Craft Digital Journeys That Delight, Engage, and Convert Behind The Click: How to Use...

R Jon MacDonald
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Creating the Viewer: Market Research and the Evolving Media Ecosystem Creating the Viewer: Market...

Justin Wyatt
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Responsible Marketing for Well-being and Society: A Research Companion Responsible Marketing for...

Michael Saren (Editor), Louise M Hassan (Editor)
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The Future of E-commerce: Innovations and Developments The Future of E-commerce:...

Grzegorz Chodak
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Mastering Customer Acquisition Mastering Customer Acquisition

Jason Miller
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Consumer Behaviour and Digital Transformation Consumer Behaviour and...

Ayantunji Gbadamosi
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Fashion Marketing: An Anthology of Viewpoints and Perspectives Fashion Marketing: An...

Gordon Wills (Editor), David Midgley (Editor)
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The Continuum of Consumer Choice The Continuum of Consumer...

Gordon R Foxall
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Business Statistics for Competitive Advantage with Excel and JMP: Basics, Model Building, Simulation, and Cases Business Statistics for...

Cynthia Fraser
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The Pricing Compass: Finding the Solution to Your Pricing Puzzle The Pricing Compass: Finding...

Jan Y. Yang
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Redefining Retail: 10 Guiding Principles for a Post-Digital World Redefining Retail: 10 Guiding...

Philip Kotler, Giuseppe Stigliano
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Digital Analytics for Marketing Digital Analytics for...

A Karim Feroz, Gohar F Khan
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Tourism Planning and Destination Marketing Tourism Planning and...

Mark Anthony Camilleri (Editor)
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Appraisal and the Transcreation of Marketing Texts: Persuasion in Chinese and English Appraisal and the...

Nga-Ki Mavis Ho
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Ask & Deliver: Discover the Heart of Your Business by Listening to the Voice of Your Customers Ask & Deliver: Discover the...

Mary Ann O'Brien
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Marketing Skills in Practice: Developing a Successful Marketing Career Marketing Skills in Practice:...

Linda Anne Barkas, Yvonne Dixon-Todd
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The Strategist's Handbook: Tools, Templates, and Best Practices Across the Strategy Process The Strategist's Handbook:...

Timothy Galpin
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Brand Together: Six Principles of Successful Brand Partnerships Brand Together: Six...

Brett T Ryan
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