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New Release New eBook Marketing Research Books

Storytelling in Marketing and Brand Communications Storytelling in Marketing and...

S M a Moin
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New Trends in Marketing and Consumer Science New Trends in Marketing and...

Theodore K. Tarnanidis (Editor), Nikolaos Sklavounos (Editor)
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Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data Data Storytelling in...

Caroline Florence
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Systems Theory and Agile Brand Management: The Educative View of Branding Systems Theory and Agile...

Jan Lies
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Visual Methods in Marketing and Consumer Research Visual Methods in Marketing...

Fatema Kawaf (Editor), Ofer Dekel-Dachs (Editor)
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Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty Data-Driven Personalization:...

Zontee Hou
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European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior European Consumers in the...

Malgorzata Bartosik-Purgat (Editor), Nela Filimon (Editor)
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Luxury Brand and Art Collaborations: Postmodern Consumer Culture Luxury Brand and Art...

Federica Carlotto
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Responsible Marketing for Well-Being and Society: A Research Companion Responsible Marketing for...

Michael Saren (Editor), Louise M Hassan (Editor)
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Business Statistics for Competitive Advantage with Excel and JMP: Basics, Model Building, Simulation, and Cases Business Statistics for...

Cynthia Fraser
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Consumer Behaviour and Digital Transformation Consumer Behaviour and...

Ayantunji Gbadamosi
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AI Impacts in Digital Consumer Behavior AI Impacts in Digital...

Thomas Heinrich Musiolik (Editor), Raul Villamarin Rodriguez (Editor)
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The Continuum of Consumer Choice The Continuum of Consumer...

Gordon R Foxall
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Fashion Marketing: An Anthology of Viewpoints and Perspectives Fashion Marketing: An...

Gordon Wills (Editor), David Midgley (Editor)
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The Pricing Compass: Finding the Solution to Your Pricing Puzzle The Pricing Compass: Finding...

Jan Y. Yang
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A Critical Examination of the Recent Evolution of B2B Sales A Critical Examination of the...

Joel G Cohn
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Shopping Centre Marketing: Value Creation and Customer Engagement Shopping Centre Marketing:...

Piotr Krowicki, Grzegorz Maciejewski
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MKTG MKTG

Carl McDaniel, Joe Hair
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Digital Analytics for Marketing Digital Analytics for...

A Karim Feroz, Gohar F Khan
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Digital Business and Optimizing Operating Strategies Digital Business and...

Gökhan Akel (Editor), Mustafa Atahan Yilmaz (Editor)
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Appraisal and the Transcreation of Marketing Texts: Persuasion in Chinese and English Appraisal and the...

Nga-Ki Mavis Ho
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Peopling Marketing, Organization, and Technology: Interactionist Studies in Marketing Interaction Peopling Marketing,...

Dirk vom Lehn
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Tourism Planning and Destination Marketing Tourism Planning and...

Mark Anthony Camilleri (Editor)
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Marketing Skills in Practice: Developing a Successful Marketing Career Marketing Skills in Practice:...

Linda Anne Barkas, Yvonne Dixon-Todd
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