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Storytelling in Marketing and Brand Communications Storytelling in Marketing and...

S M a Moin
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Finding Insight: Discovering the Non-Obvious Obvious Connection to Why People Do What They Do Finding Insight: Discovering...

Melinda Spaulding, Mitch Tull
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Systems Theory and Agile Brand Management: The Educative View of Branding Systems Theory and Agile...

Jan Lies
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Visual Methods in Marketing and Consumer Research Visual Methods in Marketing...

Fatema Kawaf (Editor), Ofer Dekel-Dachs (Editor)
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Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty Data-Driven Personalization:...

Zontee Hou
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Emerging Technologies in Business: Innovation Strategies for Competitive Advantage Emerging Technologies in...

Andrei O. J. Kwok (Editor), Pei-Lee Teh (Editor)
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Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty Data-Driven Personalization:...

Zontee Hou
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European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior European Consumers in the...

Malgorzata Bartosik-Purgat (Editor), Nela Filimon (Editor)
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Luxury Brand and Art Collaborations: Postmodern Consumer Culture Luxury Brand and Art...

Federica Carlotto
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Creating the Viewer: Market Research and the Evolving Media Ecosystem Creating the Viewer: Market...

Justin Wyatt
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Behind The Click: How to Use the Hidden Psychological Forces That Shape Online Behavior to Craft Digital Journeys That Delight, Engage, and Convert Behind The Click: How to Use...

R Jon MacDonald
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The Future of E-commerce: Innovations and Developments The Future of E-commerce:...

Grzegorz Chodak
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Responsible Marketing for Well-Being and Society: A Research Companion Responsible Marketing for...

Michael Saren (Editor), Louise M Hassan (Editor)
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Secrets of Millionaires: "The Path to Wealth" Secrets of Millionaires: "The...

Patryk Dawid Markowski Markus
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Creating the Viewer: Market Research and the Evolving Media Ecosystem Creating the Viewer: Market...

Justin Wyatt
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AI-Driven Marketing Research and Data Analytics AI-Driven Marketing Research...

Masengu (Editor), Chiwaridzo (Editor)
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Consumer Behavior in Practice: Strategic Insights for the Modern Marketer Consumer Behavior in Practice...

Eugene Y. Chan
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Consumer Behavior, Global Edition Consumer Behavior, Global...

Michael Solomon, Cristel Russell
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Build a ROCKSTAR Business: From Ideation to Inception in 120 Minutes Build a ROCKSTAR Business:...

Mary Kovach
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Behind The Click: How to Use the Hidden Psychological Forces That Shape Online Behavior to Craft Digital Journeys That Delight, Engage, and Convert Behind The Click: How to Use...

R Jon MacDonald
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Mastering Customer Acquisition Mastering Customer Acquisition

Jason Miller
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AI-Driven Marketing Research and Data Analytics AI-Driven Marketing Research...

Reason Masengu (Editor), Option Takunda Chiwaridzo (Editor)
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Estrategias Ganadoras: Marketing Estratégico para Pequeñas y Medianas Empresas Estrategias Ganadoras:...

Jasmine Harper
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SEO Mastery with SEMrush: Boost Your Website Rankings: Actionable Strategies for Search Engine Optimization Domination SEO Mastery with SEMrush:...

David Brent
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