Viriya Taecharungroj

Viriya Taecharungroj is Associate Professor of Marketing at Mahidol University International College (MUIC), Thailand, with a Full Professorship pending royal bestowment. He also holds the position of Senior Fellow at the Institute of Place Management, Manchester Metropolitan University, and serves as an Associate Editor for the Journal of Place Management and Development . His research primarily explores place marketing, place branding, and place analytics.

Viriya Taecharungroj is Associate Professor of Marketing at Mahidol University International College (MUIC), Thailand, with a Full Professorship pending royal bestowment. He also holds the position of Senior Fellow at the Institute of Place Management, Manchester Metropolitan University, and serves as an Associate Editor for the Journal of Place Management and Development . His research primarily explores place marketing, place branding, and place analytics. See less