How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a ... Read More

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'. Read Less

• All from $23.02
• New Books from $25.47
• Used Books from $26.29
• eBook from $23.02

• • eBook Details

  	This is a digital edition of this title. Rent eBook 365 Day Rental: $23.02 (Expires Apr 25, 2025) Buy eBook Lifetime Access: $33.34 Title: How Brands Grow: Part 2 Revised by Romaniuk, Jenni; Sharp, Byron Publisher: Oxford University Press Australia & New Zealand Print ISBN: 9780190330026, 0190330023 eText ISBN: 9780190330033 Edition: 2021 2nd edition Format: EPUB eBook	$23.02 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ