Phil P. Barden

Phil Barden is the managing director of DECODE Marketing Ltd, where he combines his more than twenty-five years of brand management (Unilever, Diageo, and T-Mobile) with leading-edge cognitive and social psychology, neuroscience, and behavioral economics to help businesses increase their marketing effectiveness and maximize brand growth.

Phil Barden is the managing director of DECODE Marketing Ltd, where he combines his more than twenty-five years of brand management (Unilever, Diageo, and T-Mobile) with leading-edge cognitive and social psychology, neuroscience, and behavioral economics to help businesses increase their marketing effectiveness and maximize brand growth. See less