Philip Kotler, Ph.D.
Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Dr. Kotler is currently one of Kotler Marketing Group's several consultants. He is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management ,...See more
Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Dr. Kotler is currently one of Kotler Marketing Group's several consultants. He is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management , now in its 13th edition. He has also authored or co-authored dozens of leading books on marketing: Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; and The Marketing of Nations. Dr. Kotler presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia. He participates in KMG client projects and has consulted to many major U.S. and foreign companies--including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola--in the areas of marketing strategy and planning, marketing organization, and international marketing. See less
Philip Kotler, Ph.D.'s Featured Books
Philip Kotler, Ph.D. book reviews
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A Framework for Marketing Management
Perfect
by Tammy M, May 13, 2019
The book was in perfect condition and worked great for my class even though it was the international version. Read More
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Strategic Marketing for Nonprofit Organizations
Very Pleased
I had to buy this book for a college course. Others cost a lot more, so I was a little reluctant, but what could I do? I was very pleased with the purchase. The book is not a bad quality.at all and ... Read More
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A Framework for Marketing Management
Fine!
by Javier, Sep 27, 2013
very well
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