This resource offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, it presents a conceptual framework that will help develop a strategy for day-to-day decisions.
Read More
This resource offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, it presents a conceptual framework that will help develop a strategy for day-to-day decisions.
Read Less
Add this copy of Strategic Marketing Management to cart. $34.16, very good condition, Sold by oblivion books rated 5.0 out of 5 stars, ships from seattle, WA, UNITED STATES, published 2018 by Cerebellum Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Softcover. Clean text-NO writing, NO highlighting. Light wear to cover. Very good-. Oversized. Clean text--NO writing, NO highlighting to text. PLEASE NOTE: Domestic US media (standard) US orders ONLY. NO international orders.
Add this copy of Strategic Marketing Management, 9th Edition to cart. $43.56, good condition, Sold by Goodwill Southern California rated 4.0 out of 5 stars, ships from Los Angeles, CA, UNITED STATES, published 2018 by Cerebellum Press.
Add this copy of Strategic Marketing Management, 9th Edition to cart. $43.57, good condition, Sold by Seattle Goodwill rated 4.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2018 by Cerebellum Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
Add this copy of Strategic Marketing Management, 9th Edition to cart. $47.26, new condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2018 by Cerebellum Press.
Add this copy of Strategic Marketing Management, 9th Edition to cart. $50.00, very good condition, Sold by Academic Book Solutions rated 5.0 out of 5 stars, ships from Medford, NY, UNITED STATES, published 2018 by Cerebellum Press.
Add this copy of Strategic Marketing Management to cart. $68.38, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2018 by Cerebellum Press.
Add this copy of Strategic Marketing Management to cart. $80.12, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2018 by Cerebellum Press.
