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Up and Out of Poverty: The Social Marketing Solution

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Up and Out of Poverty: The Social Marketing Solution - Kotler, Philip, Ph.D., and Lee, Nancy R, Dr.
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In this book, legendary marketing expert Kotler and social marketing innovator Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. The authors offer new insights into why so many anti-poverty programs fail and propose a new paradigm that can achieve far better results.

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Up and Out of Poverty: The Social Marketing Solution 2009, Wharton School Publishing, Upper Saddle River, NJ

ISBN-13: 9780137141005

Hardcover