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Ten Deadly Marketing Sins: Signs and Solutions

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Ten Deadly Marketing Sins: Signs and Solutions - Kotler, Philip, Ph.D.
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In this clear and comprehensive guide, renowned marketing expert Kotler identifies the ten most common--and most damaging--mistakes marketers make, and how readers can dodge them.

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Ten Deadly Marketing Sins: Signs and Solutions 2004, Wiley, Hoboken, NJ

ISBN-13: 9780471650225

Hardcover