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Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System

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Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System - Kotler, Philip, and Stevens, Robert J, and Shalowitz, Joel I
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"Graduate programs in health care administration require content in market analysis, research, and assessment in order to be accredited. There are 72 programs accredited by the primary accrediting organization for health care management, Commission on Accreditation Healthcare Management Education. In addition, there are approximately 40 health care MBA programs accredited by Association to Advance Collegiate Schools of Business and Accreditation Council for Business Schools and Programs, a half-dozen graduate health care ...

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Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System 2021, Jossey-Bass

ISBN-13: 9781118355831

2nd edition

Trade paperback

Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System 2008, Jossey-Bass, San Francisco, CA

ISBN-13: 9780787984960

Hardcover