A Framework for Marketing Management

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. Read More

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $89.99 Title: Framework for Marketing Management by Philip Kotler; Kevin Lane Keller Publisher: Pearson Education (US) Print ISBN: 9780133871319, 0133871312 eText ISBN: 9780133871517 Edition: 2015 6th edition Format: PDF eBook	$89.99 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ

• • eBook Details

  	This is a digital edition of this title. Rent eBook 120 Day Rental: $43.96 (Expires Aug 24, 2024) Title: Framework for Marketing Management (Pearson+) by Philip Kotler; Kevin Keller Publisher: Pearson+ Print ISBN: 9780133871319, 0133871312 eText ISBN: 9780137554881 Edition: 2015 6th edition Format: PDF eBook	$43.96 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ