For undergraduate and MBA courses in Marketing Management and Marketing Strategy. A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in.
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For undergraduate and MBA courses in Marketing Management and Marketing Strategy. A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in.
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Add this copy of A Framework for Marketing Management to cart. $3.39, like new condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2002 by Prentice Hall.
Add this copy of A Framework for Marketing Management to cart. $3.39, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2002 by Prentice Hall.
Add this copy of A Framework for Marketing Management to cart. $3.42, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2002 by Prentice Hall.
Add this copy of Framework for Marketing Management, a (2nd Edition) to cart. $4.77, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2002 by Prentice Hall.
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Seller's Description:
Very Good. Very Good condition. Second edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of A Framework for Marketing Management to cart. $5.74, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2002 by Prentice Hall.
Add this copy of Framework for Marketing Management to cart. $13.56, fair condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2002 by Prentice Hall.
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Add this copy of A Framework for Marketing Management to cart. $29.31, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2002 by Prentice Hall.
Add this copy of A Framework for Marketing Management-2nd to cart. $35.00, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2003 by Prentice Hall.
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Seller's Description:
Very Good Condition. Text is clean. Cover looks nice. Quantity Available: 1. ISBN: 0131001175. ISBN/EAN: 9780131001176. Pictures of this item not already displayed here available upon request. Inventory No: 1560765255.
Add this copy of A Framework for Marketing Management to cart. $45.52, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2002 by Prentice Hall.
Add this copy of A Framework for Marketing Management to cart. $50.12, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2002 by Prentice Hall.
