A Framework for Marketing Management (3rd edition)

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format thus offering flexibility in classes where outside cases, simulations, and projects are brought in. Read More

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format thus offering flexibility in classes where outside cases, simulations, and projects are brought in. Read Less

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2015, Pearson, Upper Saddle River ISBN-13: 9780133871319 6th Revised edition Trade paperback See All from $11.90 eBook from $43.96	2011, Pearson, Upper Saddle River ISBN-13: 9780132539302 5th edition Paperback See All from $1.36
2008, Prentice Hall, Upper Saddle River, NJ ISBN-13: 9780136026600 4th edition Trade paperback See All from $2.39	2006, Prentice Hall, Upper Saddle River, NJ ISBN-13: 9780131452589 3rd edition Trade paperback See All from $2.98
2006, Prentice Hall, New Jersey ISBN-13: 9780132303897 3rd edition Trade paperback See All	2002, Prentice Hall, Upper Saddle River, NJ ISBN-13: 9780131001176 2nd edition Trade paperback See All from $2.46
2001, Prentice Hall, New Jersey ISBN-13: 9780130318954 Paperback See All from $27.23	2000, Prentice Hall, Upper Saddle River, NJ ISBN-13: 9780130185259 Trade paperback See All from $7.18