Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within ...
Read More
Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within an innovative customer-value framework to help you understand how to create value and build customer relationships. Key features for this edition include: A wealth of examples, illustrating how companies use new digital technologies to maximise customer engagement Improved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections New end-of-chapter case studies and video cases help you apply your learning to actual companies In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. This textbook helps you master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
Read Less
Add this copy of Principles of Marketing (19th Edition) to cart. $49.00, new condition, Sold by GreenGlobe rated 4.0 out of 5 stars, ships from frisco, TX, UNITED STATES, published 2022 by Pearson.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New in very good dust jacket. (5-7 Days Delivery) Brand New International Paperback Edition. Softcover/Paperback. Same content as US Edition. 100% satisfaction Guaranteed. (5-7 Days Delivery) Brand New International Paperback Edition. Softcover/Paperback. Same content as US Edition. 100% satisfaction Guaranteed.
Add this copy of Principles of Marketing, Global Edition to cart. $61.90, new condition, Sold by Express_Books rated 5.0 out of 5 stars, ships from Lakewood, NJ, UNITED STATES, published 2022 by Pearson.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New in new dust jacket. International Edition, Paperback, Global Edition, Brand New, Printed on high quality paper, ISBN and Cover image may differ, Contents Similar to US Edition, No CD/Access code. SAVE HUGE ON MONEY. Legal to use despite any disclaimer, We ship to PO, APO and FPO adresses in U.S.A. Choose Expedited Shipping for FASTER DELIVERY. Customer Satisfaction Guaranteed.
Add this copy of Principles of Marketing to cart. $259.98, like new condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2022 by Pearson.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. All orders ship SAME or NEXT business day. Expedited shipments will be received in 1-5 business days within the United States. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
Add this copy of Principles of Marketing to cart. $259.98, good condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2022 by Pearson.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. All orders ship SAME or NEXT business day. Expedited shipments will be received in 1-5 business days within the United States. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
Add this copy of Principles of Marketing to cart. $277.90, like new condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2022 by Pearson.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. All orders ship SAME or NEXT business day. Expedited shipments will be received in 1-5 business days within the United States. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
Add this copy of Principles of Marketing, 18th edition to cart. $49.90, new condition, Sold by Equilibrium Worldbooks rated 4.0 out of 5 stars, ships from South Pasadena, CA, UNITED STATES, published 2020 by Pearson.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New in new dust jacket. Sewn binding. Cloth over boards. 736 p. Audience: General/trade. Please double check the textbook description: Express shipping takes 3-5 days with free tracking number! Brand New Paperback International edition textbook, 18th edition. Different ISBN number and book cover design. The content is exactly same as original US edition. The book printed in Black/White, the book cover may contain the foreign words and the restriction sale disclaimer.
Add this copy of Principles of Marketing, 18th to cart. $49.97, new condition, Sold by Aideo Textbook rated 3.0 out of 5 stars, ships from Arcadia, CA, UNITED STATES, published 2020 by Pearson.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New in new dust jacket. Sewn binding. Cloth over boards. 736 p. Audience: General/trade. ***INTERNATIONAL EDITION*** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design, the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments contain tracking numbers. Great professional textbook selling experience and expedite shipping service.
Add this copy of Principles of Marketing, 18th edition to cart. $49.90, new condition, Sold by Equilibrium Worldbooks rated 4.0 out of 5 stars, ships from South Pasadena, CA, UNITED STATES, published 2019 by Pearson Education.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New in new dust jacket. Audience: General/trade. Please double check the textbook description: Express shipping takes 3-5 days with free tracking number! Brand New Paperback International edition textbook, 18th edition. Different ISBN number and book cover design. The content is exactly same as original US edition. The book printed in Black/White, the book cover may contain the foreign words and the restriction sale disclaimer.
Very informational book. Good for College Student.
chimpan74
Aug 26, 2010
Good
Good book. Good examples and cases. Great explanations. Recommended.
DLEHSD
Jul 29, 2008
good general text
something for everyone. broad general text. gives you things to think about. more for traditional marketing of things than ideas and intangibles. not as strong in marketing services and technologies but still causes you to think about issues.
