NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with ...
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NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab (TM) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
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Seller's Description:
Minor shelf wear Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day.
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Seller's Description:
A few small marks or stains to the page edges/pages. A tan to the page edges/pages. Minor shelf wear Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day.
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Seller's Description:
Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1750grams, ISBN: 9781292092621.
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Seller's Description:
The free end page has been removed Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day.
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Seller's Description:
Acceptable. * This is an Instructors Edition Book. NOT ALL INSTRUCTORS ARE ANNOTATED. Will have all over shelf wear and tear, highlighting, writing and/or tape/stickers on the cover but content is not affected. The price for this is lower than a traditional student. Regardless of the book title, CD/DVD/Access Codes or Supplemental Materials are NOT guaranteed. Content is the same as the Student Edition, however it may have instructor notes and answers. **Not All Instructor Editions Have Answers, ask before buying if that is what you are looking for**. This is not a rental. 30 Day from Purchase Return Policy. Buyer ships back. Purchasing this item means you agree to the prior statement.
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Seller's Description:
Good. ***This is a paperback, INTERNATIONAL EDITION textbook (same content, just cheaper! ! ). *** Book in 'Good' Condition and will show signs of use, and may contain writing, underlining, &/or highlighting within. 2nd Day Shipping Offered! All books ship same or next business day. Used books may not contain supplements such as access codes, CDs, etc. We have the best customer service online! This is the U.S. student edition as pictured unless otherwise stated.
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Seller's Description:
Fair. ***THIS IS A PAPERBACK INTERNATIONAL EDITION TEXTBOOK! THE SAME CONTENT JUST CHEAPER! *** Book in 'Acceptable' condition. Will show clear signs of use with water damage to pages and worn, bent or torn covers. 2nd day shipping offered. Ships same or next day! ! ! Used books may not contain supplements such as access codes or CD's. We have the best customer service online! This is the U.S. student edition as pictured unless otherwise stated.
Very good book for a Master degree. Excellent vendor service.
Keila U
Sep 9, 2010
very fast shipping and excellent book
Great service, great shipping ... I would recommend this seller.
KatieLynn12
Jun 3, 2010
In good shape, thanks!
Good shape of the book, came two days after I ordered it (it was shipped ground) and I couldn't be more pleased at the price. Great job!
scoobygirl
Oct 1, 2009
good for school
over all this book is simple to understand - not too much fancy wording :) - if your teacher picks this book you will be ok. not really a casual fun reading but you cant have everything in school books.
Suzanne40
Feb 6, 2009
A handy good resource
Marketing Management: This book by Philip Kotler describes the complex marketplace of all its facets, with many real life examples, pictures, graphs and other illustrations which helped me to understand all the relevant terms in simple easy words. I didn't have to struggle to understand what marketing management is and all about.I am looking forward to read its future editions.
