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Strategic Marketing for Nonprofit Organizations

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Strategic Marketing for Nonprofit Organizations - Andreasen, Alan, and Kotler, Philip, Ph.D., and Kotler, Phil
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Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organizations. Its coverage encompasses the entire process.

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Strategic Marketing for Nonprofit Organizations 2002, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130419774

6th edition

Trade paperback