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Strategic Marketing for Non-Profit Organizations

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Strategic Marketing for Non-Profit Organizations - Andreasen, Alan, and Kotler, Philip
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For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

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Strategic Marketing for Non-Profit Organizations 2007, Pearson, Upper Saddle River

ISBN-13: 9780131753723

7th edition

Trade paperback